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About me

I turn complex flows into clear experiences

I work on complex systems, pinpointing where the funnel breaks down: business rules, users (HCD), workflows that need to be simplified properly. I apply advanced experience design methodologies, and every flow I build is grounded in research.

I also work on conversational flows (CxD). I build and train AI assistants: flow architecture, UX writing, lead qualification and handover strategies for human teams.

I have designed platforms for cybersecurity, e-commerce, technology, agribusiness (seed producers, timber operations), aquaculture, compliance, automotive and government. I am a specialist in dashboards and SaaS products, with experience in web apps and native mobile.

Sectors
  • Cybersecurity
  • E-commerce
  • Technology
  • Agribusiness (seed producers and timber)
  • Aquaculture
  • Compliance
  • Automotive
  • Government
+4
Years of experience
+30
Products and platforms
8
Specialized sectors

Digital ecosystem · Automotive2026
Montironi, Digital ecosystem · Automotive

Montironi

UX ResearchInformation ArchitectureConversion
Conversion landing pages · Automotive2026
Montironi · CRO Landing Pages, Conversion landing pages · Automotive

Montironi · CRO Landing Pages

ConversionLanding PageUI Design
Product landing page · Electric mobility2026
GAC Aion UT, Product landing page · Electric mobility

GAC Aion UT

Landing PageConfiguratorConversion
Conversational AI · CRM2026
Montironi CX, Conversational AI · CRM

Montironi CX

CxDUX WritingAutomation
Neuroinclusive platform · Digital wellbeing2026
Diverge, Neuroinclusive platform · Digital wellbeing

Diverge

UX ResearchAccessibilityDesign System
Digital product · Drinks and events2024
Destap!, Digital product · Drinks and events

Destap!

UI DesignDark ModeBranding
Identity and landing page · AI SaaS2026
Aurora, Identity and landing page · AI SaaS

Aurora

BrandingLanding PageUI
Digital product · Logistics2024
PackApp, Digital product · Logistics

PackApp

UX ResearchUI DesignBranding
Studio · Web and bookings2023
Gitano Club, Studio · Web and bookings

Gitano Club

Web DesignUIBooking UX
Career

Experience

  1. Montironi

    UX Design Specialist · UIX/CxD Design Lead

    Dec 2025 to presentCórdoba, Argentina

    Ongoing maintenance and continuous iteration of the Montironi group's digital products and associated services, focused on experience optimization, automation and user-centered flows.

    See details
    • Conversational bot management: flow definition, rules and guidelines.
    • Forms, documentation and functional structures for the digital processes.
    • Consistency, usability and efficiency at every touchpoint with leads.
    • Work with multidisciplinary teams and different business areas.
  2. Outside The Cube

    UX/UI Designer · Diverge

    Jul 2025 to Mar 2026Miami, USA · Remote

    Design and prototyping of gamified digital experiences for neurodivergent users: interfaces that reduce cognitive load and make AI-powered tools more accessible.

    See details
    • UX research applied to neurodivergence (autism, ADHD, dyslexia) to reduce sensory overload.
    • Design system and accessibility guidelines under the WCAG 2.1 AA standard.
    • Adaptable components, high contrast and consistent patterns across web and mobile.
    • Oversight of development and of the correct application of the designs.
  3. LISIT

    Ssr. UX/UI Designer

    May 2024 to Nov 2025Santiago, Chile

    I led experience and interface design for the digital products of companies in Chile, Brazil and Argentina, specializing in turning legacy systems into modern, usable platforms.

    See details
    • More than 20 UX/UI projects for the forestry, public and agroecological sectors.
    • Web admin systems, mobile apps, and cybersecurity and risk-management solutions.
    • Complete visual identities: logos, brand guidelines and creative briefs.
    • High-fidelity prototyping in Adobe XD, information architecture and responsive design.
  4. Coderhouse

    Teaching assistant · Advanced UX/UI Design

    Apr 2024 to Mar 2025Argentina · Remote

    Academic support in Advanced UX/UI Design for groups of up to 25 students, focused on improving course completion rates.

    See details
    • One-to-one guidance, encouraging creativity and critical thinking.
    • Participation in teaching meetings and continuous improvement of the curriculum.
    • Consistently positive ratings in end-of-course evaluations.
  5. ROD

    UX/UI Designer

    Mar 2023 to Nov 2024Córdoba, Argentina

    User flows, wireframes and high-fidelity prototypes that aligned people's needs with business goals.

    See details
    • Usability testing, competitive analysis and heuristic evaluations.
    • Redesign of the IphoneShop web application within three days.
    • Landing pages and short-cycle projects with a high client satisfaction rate.
    • Brand identity and multi-user interface for a beverage sales SaaS.
  6. PackApp

    UX/UI Designer · UX Writer

    Aug 2023 to Apr 2024Resistencia, Chaco

    Logistics and transport startup: I led market research, user analysis and brand design, also taking on the UX Writer and Community Manager roles.

    See details
    • Brand identity and responsive web app from concept to launch.
    • Desktop and mobile interfaces in Figma, together with the development team.
    • A coherent design system that made subsequent iterations easier.
  7. Independent projects

    Freelance UX/UI Designer

    Nov 2022 to presentRemote

    Visual identities, web interfaces and landing pages for startups, e-commerce and public bodies, with direct client management and end-to-end delivery.

    See details
    • SFT Development: web design and branding for Gobierno de Corrientes, IFE, DOEC and Corrientes Exporta.
    • Dotscom: visual identity and landing page for Aurora, an SDR platform with conversational AI.
    • Destap!: interface for the drinks and events web app, with more than four user flows and dark mode.
    • Gitano Tattoo (bookings and landing page) and Punto 24/7 (branding and logo).
Education
  • UX/UI Developer · Web Design and Development

    Coderhouse · 2022 to 2023

  • BSc in Biology

    Universidad Nacional del Nordeste · 2019

Languages
  • Spanish · Native
  • English · B2
Certifications
  • Gamification

    Educación IT · 2024

  • Advanced User Experience (UX) Design

    LinkedIn · 2024

  • Advanced User Interface (UI) Design

    LinkedIn · 2024

  • UX and accessibility in video games

    LinkedIn

  • Learning Design Research

    LinkedIn

  • Advanced Scrum

    LinkedIn

  • Agile software development

    LinkedIn

  • Advanced UX/UI Design

    Coderhouse · 2023

  • Web Development

    Coderhouse · 2023

  • UX/UI Design

    Coderhouse · 2022

  • Photoshop and Illustrator

    Coderhouse · 2022

Contact

Got a project? Let's make it real.

florencialopez.uxui@gmail.comWrite to me at
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